Ambistar Ventures, the Austin-based Technology Incubator, today announced the official launch of the pioneering messaging website Globatext.com. For the past 6 months the website had operated in a private invitation-only beta version. Now, the website is fully operational and available to all businesses and organizations who wish to access the site.
Globatext has opened up the vast, uncharted territory of SMB Mobile Marketing by providing Small-to-Medium sized businesses with a platform to manage their own mobile messaging campaigns, said Timothy Ngo, founder of Ambistar Ventures. Thanks to Globatexts easy-to-use web-based platform, SMBs can now set-up and launch their own mobile messaging program within minutes.
Globatext is a web-based service that enables businesses and organizations to create and self-manage their own messaging campaigns with ease. Competitive monthly plans start at $ 25, making Globatext the lowest cost messaging service in the industry today. Globatext supports the transmission of 5 different message types, which can all be sent from one simple web interface. Using the message control panel, business owners and managers can chose a variety of ways to get their message out to customers or prospects, including SMS text messaging, MMS picture messaging, Instant Messaging, Email and even Social Networking Posts.
Globatext has robust features that will appeal across a wide range of businesses and industries. Globatext representatives said that their primary target clients would be businesses such as restaurants, retail stores, real estate offices, nightclubs/bars and service oriented companies. Globatext will also be focusing on such organizations as universities, government agencies, as well as political, social and religious groups.
Besides its state-of-the-art multi-mode platform, the differentiator that really sets Globatext apart from other Mobile Marketing Technology companies is its commitment to client support. Sean Wade, co-founder of Ambistar Ventures, said: "Many business owners who have not taken part in mobile marketing campaigns in the past haven't done so because they lack experience with this emerging medium. Many non-tech savvy business owners simply don't know how to take the first steps towards designing their own campaign. Globatext solves this problem through technology and consultancy.
Globatext clients will each be assigned a dedicated, local Account Representative who will not only help small business owners navigate the Globatext platform, but will also play a role in helping businesses build their customer lists and create effective ongoing mobile marketing campaigns. Ngo said, "We believe we are the first company in the world to provide this level of technology combined with this one-on-one business mentoring."
According to new estimates from ABI Research, taken together, mobile marketing and advertising will grow at an impressive rate of 40% CAGR over the next five years. ABI concluded that, "Compared to campaigns in more traditional media, mobile marketing can be relatively inexpensive. Moreover, ads can be highly targeted and naturally paired with the rich mobile content that a growing number of consumers are accessing through mobile devices."
Businesses need to take a hard look at the way they are interacting with current customers and prospects, said Ngo. If they dont currently have a mobile relationship with their customers, they run the risk of losing them to competitors.
One of the stand-out features of Globatext is its mobile couponing feature. For many consumers, the habit of virtually clipping and carrying a coupon on their phone is rapidly becoming instinctive. That explains why almost 70 million mobile coupons worth $ 2.4 billion are expected to be redeemed in 2013, up from a mere 200,000 coupons in 2009. Whether its a coupon or an ad, getting value from local businesses through the mobile phone has become much more accepted than it was only a couple of years ago. Sixty three percent of consumers say they are either comfortable or very comfortable with receiving value offers through their mobile device.
Other features of the Globatext Platform include the ability to create and send QR codes, mobile voting, appointment reminders, Mcards, and voice broadcasts.
At the official launch, Ngo went on to say, With increasing trends in mobile marketing, the demand for a low cost, easy-to-use mass messaging solution for SMBs is clearly on the rise. With the launch of Globatext, we have directly responded to this tremendous market demand.
About Ambistar Ventures
Ambistar Ventures is a Technolgy Incubator based in Austin,TX. Ambistar Ventures makes early stage investments in technology companies with mass market audiences. Ambistars investment priorities include web and mobile advertising, mobile computing, cloud computing, web analytics, social networks, e-learning, wireless experiences and consumer shopping.
About Globatext
Globatext is a web-based messaging platform that allows business owners and managers to create and launch their own messaging campaigns for marketing or communication. Globatext provides next generation tools that allow companies to conveniently send SMS, MMS, IM, Email and Social Networking Posts. Business owners and managers interested in Globatext can visit http://www.globatext.com or call 512-777-4480 to speak to a Sales Representative.
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