The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year.
While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey will be conducted via web-based SurveyMonkey, and will pose four (4) questions:
1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets?
2) What is your most important marketing priority for 2012?
3) Which marketing tactics will increase or decrease in 2012?
4) Which category best describes your company?
To take the survey, link to: http://www.surveymonkey.com/s/PCF3MKK.
"In this difficult economy and with the construction industry getting hit especially hard, effective marketing planning and budgeting is more important than ever. A survey of this sort can help you understand marketing trends, benchmark your peers and support marketing planning for the coming year, states CMA Chairman Neil M. Brown.
ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.
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