Marketing Outlook Survey for Construction

Naperville, IL (PRWEB) October 28, 2011

The Construction Marketing Association announces a survey of construction marketers that will identify marketing budget outlook, top marketing priorities, and tactical marketing plans for the upcoming 2012 fiscal year.

While outlook surveys are common, this is the only known marketing survey in the construction industry. Survey participants can request a free copy of the results. The quick and anonymous survey will be conducted via web-based SurveyMonkey, and will pose four (4) questions:

1) For the coming fiscal year, do you intend to increase or decrease marketing activities and budgets?

2) What is your most important marketing priority for 2012?

3) Which marketing tactics will increase or decrease in 2012?

4) Which category best describes your company?

To take the survey, link to: http://www.surveymonkey.com/s/PCF3MKK.

"In this difficult economy and with the construction industry getting hit especially hard, effective marketing planning and budgeting is more important than ever. A survey of this sort can help you understand marketing trends, benchmark your peers and support marketing planning for the coming year, states CMA Chairman Neil M. Brown.

ABOUT CMA

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-579-8383.

RED CAPITAL GROUPs Research Team Shares Mid-Year Multifamily Review & Outlook Report - Proprietary Forecasting Model Integrates Occupancy, Rent and Cap Rate Simulations

Columbus, OH (PRWEB) September 30, 2011

RED CAPITAL GROUP, LLC has posted on its website its Research Teams most recent multifamily housing industry report entitled Multifamily Housing Industry 2011 Mid-Year Review and Second Half Outlook Report.

To access the report, log on to http://www.redcapitalgroup.com and scroll down to the Recent Multifamily Housing Market Analysis section to register for the download.

Researched and written by Daniel J. Hogan and Joseph M. Mandeville, both of REDs in-house Research Team, the report is highlighted by the introduction of a fully-integrated occupancy, rent and cap rate forecasting model. The report provides a full set of 2011 to 2013 annual payroll projections and annual five-year rent growth and occupancy rate forecasts for 46 metropolitan markets across the country (the RED 46) as well as five-year total return and risk-adjusted return estimates and probability distributions of total return for each market. The study also engages in some What If modeling to help probe key questions confronting the multifamily housing space, such as the relative impact of accelerating inflation on asset performance and returns in different metropolitan markets.

In addition, the report contains a summary of the performance of metro markets during the first half of 2011, including: