Friday 25 November 2011

Its not Possible to See Beauty in Math, is it?

Newport Beach, CA (PRWEB) August 26, 2006

As stated by Elizabeth Taylor, You cant cry on a diamonds shoulder and diamonds wont keep you warm at night. But theyre sure fun when the sun shines. Many of us know that the way the diamond is cut is very important in how it will shine. And many of us know that when a womans hand reflects a brilliant light, most people look to see what caused it.


Well known companies such as B Mor, Tiffanys, and Bulgari have created a list of multi shaped diamonds set in their rings Whether they are called trapezoids, half moons, or shields, diamonds are taking on a shape of their own. Most women didnt have the choices we have today in jewelry and who wouldve known that jewelers would be turning to geometry for ideas.


B Mor has a line named Trapezoids. The diamonds are the shape of a trapezoid and catch the light in so many different ways, wowing the audience. I am so proud to elevate the beauty of gemstones in this way, says B Mor President Benny Mor. I wanted to create something that has never been seen. The selection and hand artistry that goes into every piece ensure that this investment will proudly be passed from generation to generation for years to come.


The market immediately created a notion of interest and saw it as something outstanding. All the stones are specially cut and it takes more time and accuracy to cut stones for the trapezoid. They are only able to create three rings a month and in fact, there is usually a wait list to garner a trapezoid diamond. This shows the measure of difficulty and the high demand for such a unique ring.


The ring has now become a national attraction in the onboard magazines of US Airways, America West, and Southwest and retailers are saying, This is the ring Ive been waiting all of my life for. Some of the B Mor designs were also chosen for the Platinum Weddings Series on Womens Entertainment Network (WE), watch on Sun August 27th.


The trapezoid rings range in price from $ 10,500 to $ 14,000. It has a zig zag effect, wide to narrow opening and closing to create a dramatic effect Recognizing that good taste comes in many price points, Mor recently introduced the Baby Trap beginning at $ 6,500. I am lucky enough to own a lot of beautiful jewelry, says one Beverly Hills client with a knowing smile, But nothing gets more attention than my 7-carat yellow diamond on the trapezoid ring.


But B Mor didnt stop there. What makes this collection stand out even more than the rest is the design and shape of their band. Unlike the usual round shape of most bands, B Mor has discovered a more comfortable way to wear and show off your jewelry. The shape of the band is no longer round and intrusive on the other fingers. Each side of the band curves in slightly making pockets for the surrounding fingers to fit into, also known as the square shank design. A snug fit, making this one of the most comfortable and beautiful rings out there. The unique square shank allows the artisans to create one-of-a-kind pieces and accommodates larger stones than seen in the past.


So although you normally wouldnt think about math and beauty in the same sentence, B Mor is changing the way we see things. The Trapezoid collection from B Mor is helping women put their geometric skills to use to make the world shine, one ring at a time.


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