Hope Today Magazine, A Parks & Company Publication, is poised to take the print and digital media by storm by rebranding as a full service Lifestyle Publication. Hope Todays new signature is aimed at affluent people of all races seeking inspiration. The rebranding of Hope Today is aimed at appealing to people who are seeking inspiration to help them achieve success in their personal, business, relational, and spiritual part of their lives. Hope Today has broadened its content from faith based editorial to full service Lifestyle content. Recent interviews with Hip Hop icon Common, Reality TV star Actress Lisa Raye McCoy, Pastor Jamal Harrison Bryant and other A-List entertainers, to name a few, is just one way the magazine plans to aggressively expand its current readership base.
The recent strategic restructuring within the publications staff has already proven profitable with measurable results. Newly appointed Editor in Chief, Diana Bridget, has built a core team of talented, dedicated and notable writers who are committed to providing fresh, current and thought provoking content for Hope Todays digital and print audience. The magazines primary objective is to provide content that its readers will not find anywhere else; while providing its audience with guidance to other practical sources of information (i.e. webinars, expert advice, organizations, etc.). This approach is unique to magazines and is part of Hope Todays strategy of being full service.
A major digital initiative will be the centerpiece of the new business model. John Parks, publisher of Hope Today magazine said, the new digital paradigm offers even greater opportunity to re-position the Hope Today brand for substantial growth in the new Millennium. Consumers are quickly moving to the web, and the interactive capabilities of digital platforms. We are joining a host of top consumer companies who are riding this new wave
The new brand strategy will consist of four major areas: launching its new Hope Today online magazine, new weekly E-newsletter, a bi-monthly 100 page digital magazine, transitioning its printed version of Hope Today to a quarterly basis, and plus Hope Today Making Life Easy Network.
Hope Today online magazine (http://www.hopetodaymagazine.com), which officially launches on October 1, 2010, provides real time headlines with interactive platforms that allow the readers share capabilities with their friends. The online magazine will provide rich media streaming videos that constantly interact with the user, blogging, interviews, editorials, and mobile ads allowing viewers to receive ad tags via text messaging. The online magazine will also help extend advertisers audience by providing search ads to web site visitors, banner ads, hotlinks to websites, company sponsored editorial content and video post, and product purchased capabilities.
Hope Todays E-Newsletter, which officially launches on October 1, 2010, provides its audience with weekly updates on the latest headlines, and articles that are intended to inform, educate, empower, and inspire its readers. For advertisers, the E-Newsletter provides advertisement spaces and personalized messages to a targeted audience at a cost that yields high returns with measurable results. The E-Newsletter is like a weekly brief of whats happening along with helpful lifestyle editorial to help make life easier for our audience, says Lisa Parks, Executive Vice President of Hope Today magazine.
Hope Today has partnered with the global leader in digital publishing and distribution platform for digital magazines and books. We needed a way to offer mobile users a new way to read Hope Today, while at the same time offering Hope Today a new way to reach the mobile audience. Our digital magazine is an exact replication of the print version with razor sharp display plus added interactivity (i.e. streaming videos, audio, extra photo features, etc.) and share capabilities. says John Parks. The first issue of the new and improved bi-monthly digital Hope Today will be available as the November/December 2010 issue.
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